When choosing a domain name for your website, stick to the following best practices: Any penalty imposed by Google in the past may prevent your new website from ranking on this domain.
And for monetizing prospects, see if the domain hadn’t been banned from Google Adsense. Check the web archive to see what kind of content was published on this domain. You’ve got to look out for spammy backlinks make sure the domain hasn’t been used to build a PBN (in this case, watch out for 301 redirects giving link juice to some other website). Still, a solid domain age does not always mean it’s going to rank high on Google immediately. Typically, SEOs hunt for old expired domains that had earned high domain authority with a bunch of referring websites. If nobody shows an interest in the domain name, it gets into the deleted list. Over this period, the domain name becomes available for stakes at auctions that sell domain names. There is a redemption grace period when the domain owner has the right to make renewal for the expired domain. As a rule, website owners get a notice that their domain names are going to get expired soon. When the website owner does not extend payment for their domain registration, the domain gets expired the domain host renders it inactive, which makes such domains dropped, or deleted. The advantage is that it is very inexpensive, but at the same time it also gives you an SEO advantage: once your domain becomes a few months old and gets picked up by Google, the backlinks built by the previous owner will give you a headstart and better rankings. This is the method I usually follow and I had good success with it.
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